Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts

Florida House overwhelmingly approves consumer privacy bill

 Florida House overwhelmingly approves consumer privacy bill

TALLAHASSEE, Fla. (AP) - The Florida House resoundingly approved a consumer privacy bill on Wednesday, giving the public an opportunity to regain ownership of the personal data collected by companies and the right to sue companies for mishandling information in a marketplace where consumers themselves have become lucrative commodities.

The state Senate is expected to soon take up the House bill, as part of a package of proposals sought by Gov. Ron DeSantis meant to reign in Big Tech firms. The Republican governor is also seeking to redress concerns, particularly among conservatives, about how social media companies handle unpopular views.

Florida, the country's third most populous state, would be the latest to enact consumer protections against Big Data's ability to harvest personal information about how people conduct their day-to-day lives, including where they shop and eat, what they read, and what they share online.

The resulting dossier is often bought and sold in a lucrative marketplace that has become an important element of modern commerce.

"It's clear we all agree that we need to do something about data privacy," said Rep. Fiona McFarland, the Republican who was tapped to carry the bill in the House, adding that "the tech world has perhaps gone just a little bit too far without us knowing what's going on."

Business interests have lobbied heavily against the proposal. McFarland noted that more than 300 lobbyists had registered to speak on the bill as it wound through legislative committees.

Despite intense lobbying from business interests, the House version retains a provision that would allow individual consumers to sue companies that do not comply with the law, including selling information when a consumer has asked that a company does not do so.

The personal cause of action had been removed from the Senate version and could be a sticking point as the full Senate decides whether to take up the House version, not it's own when it considers the matter.

Some estimates put the cost of compliance at billions of dollars, and it is unclear how quickly businesses can put in place the necessary infrastructure and protocols to comply.

"We should be doing the important work to protect consumer privacy. Other states have started this work, and we should be a part of that," said Rep. Ben Diamond, who supported the bill but nevertheless expressed reservations shared from the business community about the logistical and financial cost to comply.

Scores of so-called "techlash" bills have sprung up in statehouses across the country, propelled by concerns that Big Tech companies have become too powerful and that the federal government has not moved quickly enough to protect consumers from intrusions of Big Data.

The Florida bill would require companies to reveal what data they are gathering, force them to delete it upon consumer request, and make them liable for selling it when told not to.

"It creates one of the single largest regulatory burdens on Florida businesses," said Rep. Anthony Sabatini, a Republican who was the lone House member to vote against the measure. "I support data privacy but this big government bill takes a terrible approach."

Support for the bill was a rare show of bipartisanship on a high-profile initiative pushed by Gov. DeSantis as he prepares to launch his bid for reelection.

DeSantis is also urging lawmakers to pass a measure aimed at social media companies that critics claim stifle conservative voices on their platforms. The proposals before Florida lawmakers would authorize hefty fines against social media companies that remove the accounts of those seeking public office.

The bill was filed days after Twitter suspended the account of then-President Donald Trump after his supporters stormed the U.S. Capitol on Jan. 6. It would also punish the companies for "deplatforming" political candidates, including fines of up to $100,000 daily when a statewide office-seeker is suspended from a social media site. Twitter booted Trump following the insurrection, after concluding that a "close review" of his tweets could lead to a "further incitement of violence."

The full Senate is expected to give the measure an initial hearing during its floor session on Thursday.

Global trade rules can help fight climate change US trade chief

Global trade rules can help fight climate change US trade chief


US Trade Representative Katherine Tai said trade policy must ensure global supply chains of key technologies needed to combat climate change, including batteries for electric cars

International commerce creates incentives for countries to erode environmental protections to attract investment, and global trade rules are needed to counter that "race to the bottom," US Trade Representative Katherine Tai said on Thursday.

"The view that environmental issues are not an inherent part of trade ignores the reality that the existing rules of globalization incentivize downward pressure on environmental protection," Tai said in her first public speech.

"This puts countries with higher environmental standards at a competitive disadvantage," she said in the address to the Center for American Progress, a progressive Washington thinks tank.

Speaking ahead of President Joe Biden's virtual climate summit next week, Tai said she was committed to strengthening rules in the World Trade Organization (WTO) to combat issues like illegal logging and overfishing.

"The forests are our planet's lungs, and we should use trade policies and trade enforcement actions to protect them," she said, however, the rules are ineffective if they are not enforced.

"Going forward, trade has a role to play in discouraging the race to the bottom and incentivizing a race to the top," Tai said.

"But we have to be mindful that we will only truly address the global scale of this problem through global rules."

Biden has made reversing the climate-skeptic policy of his predecessor Donald Trump a priority and is hosting a virtual summit of world leaders next week.

- 'Conserve our resources' -

With the world badly off track on meeting goals on curbing global warming that most nations signed up to in the 2015 Paris climate accords, Biden hopes the summit will result in stronger pledges in advance of UN-led talks in Glasgow at the end of the year.


USTR Katherine Tai said global trade rules are needed to stop the 'race to the bottom on environmental rules

Just days after taking office in January, the US leader signed executive orders he said would "supercharge our administration's ambitious plan to confront the existential threat of climate change."

He announced Washington would rejoin the Paris Agreement and is expected to unveil an ambitious 2030 emissions target.

Biden recently announced a massive $2 trillion infrastructure and jobs plan that focuses on creating employment through expansion of renewable energy and other environmental projects "to reimagine and rebuild a new economy," Tai noted.

But domestic policies are not sufficient, and environmental standards must be factored into all US policy areas and throughout international supply chains, to ensure reliable access to key technologies, which "will be essential for our transition to net-zero by 2050."

"We must conserve the resources we do have and work with our trading partners to do the same -- to both mitigate and adapt to climate pressures," Tai said.

That is why the WTO fisheries negotiations "are critical" to address subsidies that encourage overfishing, as well as to clean up plastic and other forms of marine pollution.

How long do we rank online marketing / digital marketing websites with no paid advertising?

 How long do we rank online marketing / digital marketing websites with no paid advertising?

Determining the optimum traffic date


Determining the traffic date is a significant step. By knowing the traffic date, the website can focus on improving their website traffic, but also helping them get return visitors as well. It is very important that there is a clear understanding of the basic website structure, including whether the website is desktop-based or mobile-based. In addition, it is important that website owners have knowledge about a blog to understand how this type of websites will benefit their websites and conversions.

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What are the benefits of creating a landing page or landing page or conversion funnel?

rank online marketing / digital marketing websites with no paid advertising

Considering the factors and criteria mentioned above, the right type of traffic and landing page is very vital for businesses. The landing page or conversion funnel is a web page that you can upload to attract potential visitors to your website. Landing pages and conversion funnel have a sturdy base in conversions. Some people may find it surprising, but there are some businesses that have experienced the best results with landing pages or conversion funnel. It’s important for businesses to identify the right type of landing page that visitors can easily comprehend.

rank online marketing / digital marketing websites with no paid advertising

What is the typical cost of creating a landing page/conversion funnel?

rank online marketing / digital marketing websites with no paid advertising

This question may seem difficult for most businesses to answer. However, the answers are much easier as the number of landing pages can determine by how many potential customers are searching online. When businesses begin an online marketing campaign, they need to have enough funds to invest in various advertising services to attract customers to their websites. Here, it’s important to have sufficient funds to create a wide range of websites and advertising to attract customers. As they say, before buying a product, we should understand its price and the alternatives before we decide to buy.

rank online marketing / digital marketing websites with no paid advertising


What are some tools that you can use to create a conversion funnel?


This question can sometimes become a hassle for businesses, especially if they lack basic skills or skills in creating online marketing. But this is where the conversion funnel can be a help to businesses. Converting potential customers into paying customers has its own drawbacks. Tools like building Landing Page and Conversion Funnels have endless potential. So, if businesses understand the most effective conversion funnel, they can use this tool as a successful website builder and also a tool to advertise their products and services.


These days, businesses are most interested in having an attractive website. But building the website is not the sole job of the website builder. An excellent website can have an impressive design and attractive layout, but it also needs to ensure that it can easily find it and find prospects. In this way, creating a landing page or conversion funnel becomes one of the essential tasks.


rank online marketing / digital marketing websites with no paid advertising 

rank online marketing / digital marketing websites with no paid advertising

rank online marketing / digital marketing websites with no paid advertising

rank online marketing / digital marketing websites with no paid advertising

rank online marketing / digital marketing websites with no paid advertising

rank online marketing / digital marketing websites with no paid advertising